Employees:
201~300
Year Established:
2012
Business Type:
Manufacturer, Trading Company
About Lux Group 1. Lux Brand Story STORY OF BRAND Lux Group is a comprehensive and multi-brand sporting goods group specializing in the design, production and sales of sports shoes, apparel, accessories and other sports equipment. Founded in 2012, the company has two professional sports sub-brands, namely Lux, a brand featuring customization of college football sports equipment, and Xinyi, a professional high school entrance examination shoe brand. Xin Yi, an expert in physical testing shoes for the senior high school entrance examination At present, physical testing shoes have been upgraded to the 19th generation series of products, which can effectively improve the long jump score of 8-15cm after evaluating 20,000+ students. Professional research on physical testing shoes for 10 years has made it the final choice of parents of more than 10,000,000 students. Lux - school sports equipment customization expert Currently, more than 70% of traditional sports colleges choose Lux to provide professional customized uniforms: Tsinghua University, Donghua University, Renmin University of China, China Agricultural University, Hubei University, Xinjiang University, Qingdao University, Inner Mongolia University, Guangxi Normal University, Shandong University of Technology, Shandong Institute of Physical Education, Qufu Normal University, Huaibei Normal University, etc. So far, there are more than 300 franchisees and more than 3,000 distributors across the country, working closely with 10,000+ sports clubs; and entering foreign markets , Establish long-term and stable agent cooperative relations with South Korea, New Zealand, Canada, Australia, South Africa, India and other countries. Lux Group adheres to the development strategy of "single focus, multi-brand", with football equipment as its expertise, basketball, track and field, table tennis and tennis as its top priority.
Features, and constantly improve and supplement the product system to provide customers with diversified needs. Continue to make efforts in the direction of professional sports, and do product extension in leisure sports. Lux Group has always adhered to the corporate culture of "seeking truth from facts, combining knowledge with action", seeking truth from facts, being practical, and increasing investment in research and development. As of 2022, Lux Group has registered and applied for 136 design patents. For a long time, it has always supported the development of sports in China and promoted the implementation of the national strategy. In the ten years from 2012 to 2022, Xin Yi became the designated supplier of track and field shoes for the Asian Athletics Championships. The designated supplier of the National Student Games. The designated supplier of the World Middle School Athletics Championships. From 2017 to 2021, Lux became the strategic partner of the Gothia Cup China World Youth Football Tournament. "I Love Football" Official Partner of the Chinese Football Folk Tournament Official Partner of the 13th National Games of the People's Republic of China Official partner of the International Superstar Legend Invitational Tournament The 12th International Youth Football Invitational Tournament Exclusive Sportswear Brand Partner China Football Development Foundation Strategic Partner 2
Since its establishment, Lux Group, the official partner of the Chinese Football Association Champions League, has actively fulfilled its corporate social responsibility and cared for the society. Over the years, during the occurrence of major natural disasters, we have donated more than 10 million yuan in materials, and we have jointly carried out public welfare activities with the Asian Football Federation, the Chinese Football Association and the China Football Development Foundation for many times, and are committed to allowing more children to enjoy the joy of sports. . The company adheres to the corporate mission of "spreading positive and optimistic sports spirit into everyone
